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Torevo Services

Shopify development for stores that have outgrown standard setup.

We design, build and continuously improve custom apps, themes, checkout extensions, CRM and ERP integrations, automation, analytics and technical optimisation around the store’s real operating workflows.

Service scope

Technology, operations and growth in one architecture.

Each service can be delivered independently. The strongest outcomes come when storefront, commerce logic, data and marketing workflows are designed as one maintainable system.

01

Custom Shopify applications

We design and build embedded apps, admin tools and internal interfaces for workflows that off-the-shelf apps cannot cover precisely enough.

Problem

The store needs custom logic, approvals, calculations, data rules or an interface that cannot be handled safely by adding another plugin.

Best fit

Useful for growing Shopify stores, B2B workflows, internal teams, agencies and companies with their own operating rules.

Typical scope
  • technical specification and data model
  • embedded Shopify app or internal tool
  • admin, customer account or workflow extensions
  • testing, documentation and controlled launch
Outcome

The team gets a custom interface or app that fits into Shopify and handles a specific workflow without spreadsheet workarounds.

Example deliverable

B2B order approval, an internal admin panel, a returns portal or an app for specific pricing rules.

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02

Shopify themes, sections and storefront UX

We improve existing themes, create custom sections and blocks, and refine navigation, product pages, cart flows, speed and accessibility.

Problem

The theme limits sales, the team cannot update content without a developer, or customers do not have a clear path to purchase.

Best fit

Useful for post-migration stores, brands with a custom design system, campaigns, landing pages and teams that need maintainable templates.

Typical scope
  • theme and UX audit
  • custom sections, blocks and templates
  • responsive and accessible interface
  • performance and technical SEO improvements
Outcome

The store gets a faster, clearer and more maintainable storefront that the marketing team can use without daily developer dependency.

Example deliverable

A product page with clearer decision support, a landing-page template, a new navigation model or an editable section system.

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03

Checkout extensions and Shopify Functions

We design supported checkout extensions, delivery, payment and discount rules, and commerce logic within Shopify platform capabilities.

Problem

The standard checkout or theme cannot handle local rules, B2B scenarios, delivery methods, exceptions or specific discounts.

Best fit

Useful for Shopify Plus scenarios, B2B, local delivery, discount rules and stores with precise operating requirements.

Typical scope
  • supported checkout scope definition
  • checkout UI extension or Shopify Function
  • validation of rules, states and edge cases
  • safe staging and release testing
Outcome

Checkout handles store-specific rules within Shopify’s supported model without brittle changes to the core purchase flow.

Example deliverable

Market-based delivery rules, B2B cart validation, payment restrictions or discount logic through Shopify Functions.

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04

ERP, CRM, PIM, WMS and API integrations

We connect Shopify with operating systems, accounting, carriers, warehouses, marketplace channels and internal APIs.

Problem

Data is re-entered manually, systems disagree on state, or it is unclear which system owns an order, product, inventory item or customer record.

Best fit

Useful for merchants with ERP, CRM, PIM, WMS, B2B sales, warehouse logic, carriers or custom backend systems.

Typical scope
  • data mapping and source-of-truth definition
  • API or middleware integration
  • order, product, inventory and customer synchronisation
  • logging, retry and error monitoring
Outcome

Shopify and operating systems exchange data through clear rules, data ownership and diagnostics instead of manual re-entry.

Example deliverable

Orders to ERP, inventory from warehouse, product data from PIM, customers to CRM or accounting documents to finance systems.

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05

Shopify Flow, webhooks and automation

We automate repeated steps across orders, customers, inventory state, segments, notifications and internal workflows.

Problem

The team spends time checking states, copying data, sending internal messages or manually correcting repeated exceptions.

Best fit

Useful for stores with growing order volume, multiple systems, customer segments or complex fulfillment.

Typical scope
  • rule and trigger design
  • Shopify Flow or webhook workflow
  • notifications, state changes and internal tasks
  • diagnostics and safe process retry
Outcome

Repeated steps happen automatically, the team can see process state and exceptions are handled deliberately instead of failing silently.

Example deliverable

Automatic order tagging, team notifications, customer segmentation, fulfillment rules or retry handling for failed webhooks.

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06

Data, analytics and tracking

We help set up event measurement, data layers, reporting, feeds and operational views so decisions are not based on guesswork.

Problem

Marketing, commerce and operations see different numbers, or events needed to evaluate purchases, campaigns or automation are missing.

Best fit

Useful for teams that need better tracking, product feeds, internal reporting, analytics hygiene or decision-ready data.

Typical scope
  • measurement and data-flow audit
  • event tracking and data layer
  • product feeds and reporting
  • operational dashboards or exports
Outcome

The team gets a more reliable view of events, orders, campaigns and operational data it can use for decisions.

Example deliverable

GA4 and server-side event design, a storefront data layer, product feeds or an internal order-state overview.

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07

Performance, technical SEO and CRO

We improve storefront speed, technical SEO, buying journeys, product pages, forms and interfaces that influence conversion.

Problem

The store is slow, customers get lost in the buying journey, or technical issues reduce traffic quality and measurement accuracy.

Best fit

Useful after redesigns, migrations, app-stack growth or before major campaigns where speed and clear UX matter.

Typical scope
  • performance, UX and technical SEO audit
  • prioritised improvement backlog
  • theme and template implementation
  • impact measurement without unverified promises
Outcome

The storefront becomes faster, clearer and easier to measure, with improvements prioritised by impact and effort.

Example deliverable

Template optimisation, removal of blocking code, product journey improvements, technical SEO fixes or a CRO backlog.

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08

Migrations to Shopify

We plan migrations of products, customers, orders, URL structure, content, measurement and operating workflows with risk control.

Problem

A move to Shopify can risk data, SEO, orders, internal processes or sales continuity when treated as a simple export and import.

Best fit

Useful for merchants moving from another platform, complex catalogues, multilingual markets or custom systems.

Typical scope
  • migration plan and data mapping
  • URL, redirect and SEO risk review
  • product, customer or order import according to scope
  • test migration and launch plan
Outcome

The migration has a plan, risk control and validated data, so launch is not just an export followed by hope.

Example deliverable

Product and variant mapping, URL redirects, test import, measurement review and launch checklist.

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09

Technical support and audit

We review existing themes, apps, integrations, data, security risks and operational issues before further development.

Problem

The store has technical debt, unclear ownership, issues from previous development or needs a decision on what to fix first.

Best fit

Useful before taking over a project, major investment, migration, redesign or connecting critical systems.

Typical scope
  • technical audit and risk review
  • prioritised remediation roadmap
  • architecture and ownership recommendations
  • support diagnosing specific issues
Outcome

You get a clear view of the Shopify solution state, risks and the order of actions that make the most sense.

Example deliverable

Theme and app audit, integration review, security recommendations, technical backlog or project takeover.

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10

Ongoing Shopify development

We help stores maintain a roadmap, improve themes, add functionality, handle integrations and keep the technical foundation healthy.

Problem

After launch, new needs, dependencies and technical debt appear, but there is no partner who understands the whole system.

Best fit

Useful for brands that need ongoing technical capacity for product, design, integrations and support rather than a one-off handover.

Typical scope
  • shared roadmap and prioritisation
  • regular development and maintenance
  • quality control and documentation
  • iterations based on feedback and operational data
Outcome

The store has a stable technical partner who understands the system, improves it continuously and does not leave decisions in a vacuum.

Example deliverable

Monthly roadmap, technical oversight, theme iterations, integration changes, documentation and campaign support.

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Specific needs

More detailed pages for common Shopify decisions.

If you already have a rough idea of where the problem is, these pages explain typical scope, outputs, risks and the next step without requiring a technical brief.

Custom Shopify app development

Custom Shopify app development for internal workflows, admin interfaces, B2B processes, custom rules and data operations that off-the-shelf apps cannot cover.

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Shopify ERP and CRM integrations

Shopify integrations with ERP, CRM, PIM, WMS, accounting, warehouse and internal APIs with clear data ownership, monitoring and retry handling.

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Shopify theme, storefront UX and optimisation

Shopify theme improvements, product pages, sections, navigation, speed, technical SEO and CRO for a clearer buying experience.

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Shopify automation and workflows

Automation for orders, states, notifications, segments, webhooks and internal tasks using Shopify Flow or custom workflows.

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Shopify technical audit and roadmap

Technical audit of a Shopify store, theme, apps, integrations, performance, SEO, security and operational risks before further development.

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The right solution before unnecessary development

Custom code only where it creates real value.

We first check whether the problem can be solved through native Shopify configuration, a strong existing app or a smaller improvement. We recommend custom development only when it simplifies operations, removes a genuine limitation or creates measurable advantage.

01
Use Shopify natively

The simplest answer with the lowest operational overhead.

02
Deploy the right app

When an existing product covers the need without harmful compromise.

03
Extend or integrate

When the missing piece is business logic, data or a connection between systems.

04
Build a custom solution

When the workflow is unique and the investment has a clear commercial reason.

Engagement models

From a defined project to continuous Shopify development.

We adapt the engagement to the state of the store, the internal team and the pace at which you need to move.

What you will not get from us

Trust also means naming boundaries.

We do not want to sell development where a simpler answer is enough. A professional Shopify partner should be able to say no, not yet, or start with an audit.

Unnecessary custom code

If native setup or a strong existing app can solve the problem, we will say so.

Claims without data

Conversion, performance and commercial impact should be measured, not claimed without context.

Unclear ownership

In integrations, it must be clear which system owns data and who handles exceptions.

SLA as marketing

Availability and response times make sense as part of an agreement and operating model.

What professional delivery includes

Not only working code, but a solution ready for operation.

Clear scope and architecture

A documented goal, solution boundaries, dependencies, risks and acceptance approach.

UX and technical decisions

Interfaces and workflows designed for the user rather than around accidental API constraints.

Testing and controlled deployment

Managed environments, test scenarios, migrations and rollback planning for critical changes.

Documentation and ownership

A clear description of setup, operations, data flows and future development.

Monitoring and diagnostics

Logs, status information and a practical way to find issues without guesswork.

Long-term maintainability

A solution that can evolve with Shopify and be extended without starting over.

When to contact us

Has your Shopify store outgrown standard configuration?

We are most useful when manual work keeps repeating, systems do not communicate, the theme limits sales or the existing app stack cannot support a specific workflow.

you need a custom app or internal tool

you want to improve the theme, checkout or customer account

you are connecting Shopify with CRM, ERP, PIM, warehouse or accounting

you need to automate order, data or marketing workflows

you want to improve performance, measurement, conversion or technical SEO

Choosing a service

What to know before the initial assessment.

How do we know which service is right for us?

We first define the business problem, affected systems and desired outcome. Only then do we choose whether the answer is a theme, app, integration, automation or audit.

Should we start with an audit or go straight into development?

When scope is unclear, an audit or technical assessment reduces risk. If the problem is well defined and has clear acceptance criteria, a defined project can start sooner.

Do you only deliver one-off projects?

No. Services can be a defined project, ongoing Shopify development or a technology partnership for an internal team or agency.

What if an existing app can solve the problem?

If an existing app can cover the need safely, we will recommend it. Custom development makes sense when it removes a real limitation or simplifies operations.

Services

Let us define the right next step for your Shopify store.

Describe the business problem, current systems and desired outcome. We will propose a realistic direction without unnecessary technical baggage.

Tell us about your project Solution decision guide