Native Shopify setup
When the problem is covered by existing Shopify, theme or admin configuration without custom logic.
Lowest maintenance and fastest start. Decision guide
Choose the right way to extend Shopify.
You do not need to arrive with the exact technology name. Start by understanding whether the problem needs native setup, an existing app, integration, feed work, automation, a custom app or an audit.
Business problem first
Scope and technology second
No unnecessary custom development
Choosing the solution
Start with the type of problem.
Existing app
When an app safely covers the need, has clear support and does not distort the company process.
Fast solution for a repeatable need.Integration
When Shopify needs to exchange data with ERP, CRM, PIM, warehouse, accounting or internal APIs.
Clear data flow, ownership and diagnostics.Product feeds and catalogue
When products, variants, categories, attributes or XML feeds are fixed manually and slow down SEO, advertising or partners.
A more stable catalogue and fewer repeated errors.Pricing and competitors
When the team tracks prices manually, cannot protect margin or needs a review process for competitor data.
Clearer margin risks and recommended controls.Automation
When the team repeats the same steps in orders, states, notifications or segments.
Less manual work and clearer process state.Custom app
When you need custom logic, interface, approvals, rules or a B2B process.
A solution built around a specific process.Technical audit
When it is unclear where the issue is, who owns data or what should be fixed first.
A plan before development investment. Quick diagnosis
Questions that help define the next step.
01Where does friction appear?
Before purchase, in cart, after the order, during invoicing, in fulfilment or inside the team?
02Which systems are involved?
Shopify, ERP, CRM, warehouse, accounting, carrier, product feed, marketing platform or custom backend?
03Does the problem repeat?
If it happens daily or with every order, automation or a product module may make sense.
04Who owns the data?
If you do not know whether the source of truth is Shopify or another system, start with data mapping and integration design.
05What happens when it fails?
A good process has visible state, diagnostics and a safe way to fix or retry.
More specific directions
Continue with the topic that best matches your problem.
Custom Shopify apps and internal systems
Design and development of Shopify apps, B2B portals and internal systems for workflows and data operations off-the-shelf products cannot cover.
View detailsCustom Shopify and POHODA integration
Connect Shopify with POHODA for orders, customers, products, inventory, pricing, documents and states with monitoring and safe retry handling.
View detailsShopify ERP and CRM integrations
Shopify integrations with ERP, CRM, PIM, WMS, accounting, warehouse and internal APIs with clear data ownership, monitoring and retry handling.
View detailsShopify theme, storefront UX and optimisation
Shopify theme improvements, product pages, sections, navigation, speed, technical SEO and CRO for a clearer buying experience.
View detailsShopify automation and workflows
Automation for orders, states, notifications, segments, webhooks and internal tasks using Shopify Flow or custom workflows.
View detailsShopify product feeds and catalogues
Product data, XML feeds, imports, categories, variants, attributes and rules for a more reliable Shopify catalogue, SEO, ads and marketplace channels.
View detailsShopify pricing and competitor intelligence
Technical processes for price monitoring, competitor data, margin rules, review, exports and dashboards for Shopify and commerce teams.
View detailsShopify technical audit and roadmap
Technical audit of a Shopify store, theme, apps, integrations, performance, SEO, security and operational risks before further development.
View details What not to build unnecessarily
Not every problem needs custom development.
Professional delivery is not about writing custom code for everything. The better solution is the one that meets the goal with the lowest reasonable risk and maintenance.
Do not start with an app name
First define the outcome you need. Technical options come after that.
Do not promise SLA without agreement
Response times and availability belong in the operating model, not a marketing sentence.
Do not connect systems without source of truth
An integration without data ownership creates duplicates and unclear states.
Do not automate chaos
If rules are unclear, define them first. Only then does automation make sense.
Questions
Deciding before the first conversation.
What if we cannot name the problem precisely?
That is normal. Describe what is manual today, which systems you use and what outcome you expect. The technical solution type can be defined after assessment.
Is an audit just a paid delay before development?
No. An audit makes sense when the current state is unclear or risk is high. For a small well-defined change it may be unnecessary.
When is an existing app better than custom development?
When it safely covers the need, has support, requests reasonable permissions and does not force the company to change the process in a harmful way.
Can we start with one smaller part?
Yes. It is often better to start with one clear process, validate value and then expand the solution.
Not sure which direction is right?
Describe the current state, systems, catalogue, feeds and desired outcome. We will suggest whether to start with configuration, app, integration, audit or custom development.